Crayola Announces the Temporary Return of Popular Retired Shades
Crayola has been a staple of childhood memories for over 120 years. For generations, children have carefully selected the perfect shades to express themselves when creating original art or filling out the pages of a coloring book. Hearts don’t always have to be red, clouds don’t always have to be white, and grass doesn’t always have to be green when armed with 148 colors in the Crayola spectrum ranging from classic Red to Jazzberry Jam.
Crayola has inspired creativity since its first box of crayons was released in 1903. Since then, the brand has grown to include numerous art tools, a variety of activity sets, and toys created to inspire children to take their ideas beyond paper. Since the establishment of Crayola as the premiere tool for coloring, the company has produced hundreds of shades, with many being retired. But, due to popular demand, some very special colors are back for a limited time!
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This is the first time in its 122-year history that Crayola has ever un-retired colors, welcoming back Dandelion (deep yellow), Blizzard Blue (frosty light blue), Magic Mint a soft light green), Mulberry (pinkish purple), Orange Red (a deep orange with red overtones), Violet Blue (a deep shade of blue with shades of violet), Lemon Yellow (bright yellow) and Raw Umber (woodsy brown) to their rotation of magnificent colors. Some of these iconic shades haven’t been available since you were a kid, and now parents can share these nostalgic hues with their own little ones.
Special Limited Edition Retired Colors 8-Count sets include colored crayons, pencils, markers, as well as activity kits, themed coloring books, and other special surprises that will be coming your way.
“As a first in the history of Crayola, we could not be more excited to bring back this beloved Limited Edition color collection that will give kids even more opportunities to colorfully put their imagination into action,” says Victoria Lozano, Crayola’s Chief Marketing Officer. “Color has such a personal connection for kids of all ages.”
“It plays a pivotal role in inspiring creativity, which is an integral catalyst for educational, emotional and cognitive growth,” Lozano continued. “At Crayola, we celebrate the enduring value of childhood creativity to help kids reach their full potential, and we look forward to seeing the Limited Edition colors inspire even more creative moments for our fans.”
Crayola’s color comeback won’t stop with special sets. Look out for Crayola collaborations with top clothing and lifestyle brands like denim legend Lee, colorful makeup carrying case Caboodles, famed eco-friendly container brand S’well and more during this year-long celebration.
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As we all know, coloring isn’t just for kids; it’s for the whole family to enjoy. Remember the adult coloring book fad of 2015? Break them out because parents love to color, too! Grab a set of these spectacular colors and share some old favorites with the kids. It’s a wonderful opportunity to get the whole family to the table for some screen-free time to color, create, bond and imagine together.
There are many benefits to this type of family activity for young children. According to Color Psychology.org, this includes boosting fine motor skills, improving color recognition as they choose their shades, developing patience and perseverance as children see their creations come to life on a page, as well as offering a calming outlet to relieve stress and anxiety (definitely a benefit for grown-ups too).
To learn more about this special collection and other Crayola products visit them on their website at crayola.com, on Instagram, Facebook, TikTok, and YouTube.
