New Kids’ Clothing Store: Honey In The Rough

A hip children’s boutique has recently launched on Rivington Street on the Lower East Side. Honey in the Rough, which previously sold women’s wear from around the globe, recently re-launched during Fashion Week with innovative designs for both mother and child as well as quirky, craftsman-quality toys.

Owner Ashley Hanoush views the reinvention of her store as a natural transition, since many of her original customers have recently started families. Look for kids’ looks by Tutu du Monde, Ace & Jig, and Mini & Maximus, and luxuriously comfy women’s pieces by designers like Peter Jensen and Tsumori Chisato that can work for everyday as well as maternity. honeyintherough.com