Pregnant or nursing? Guess what—you can still rock some fun lingerie! Thanks to Uyo Okebie-Eichelberger, founder of You! Lingerie, women can feel beautiful at any stage of the pre- or post-baby game. It’s no secret that standard nursing bras are usually on the functional-yet-boring side, with chicer styles usually coming in at a higher price. After giving birth to her first child, Okebie-Eichelberger realized first-hand that lingerie options were clearly lacking in the maternity department—so she decided to take action. Through her brand You! Lingerie, the savvy mom (Okebie-Eichelberger attended business school at Duke and is the former brand manager for Kraft Mac & Cheese) set out to bring affordable, high-fashion lingerie to breastfeeding mothers, as well as mothers-to-be, who weren’t willing to give up style for practicality just yet.
The luxurious and playful nature of You! Lingerie’s sexy pieces are both feminine and functional for women who are excited to embrace their new body shape. Fashionable new and expectant moms can choose from luxe fabrics, playful colors, and fun designs that still maintain the most important aspects of a nursing bra—comfort, support, and the ability to facilitate discreet feeding. All of the styles feature drop down softcups for breastfeeding, as well as the brand’s signature hot pink lining. From decorative bows and nursing clips to a 100% cotton lining that prevents chafing, each look is sure to fuel a sense of empowerment.
The high fashion sensibility of You! Lingerie was put on display at the brand’s runway show at the recent Lingerie Fashion Week in NYC (our shopping editor was lucky enough to be in the front row), where pregnant models strutted the runway—in heels!—wearing Okebie-Eichelberger’s (who’s now a proud mom of two) designs. Flirty fashion statements and not-so-basic maternity undergarments offered up for the coming season included a collection of comfy loungewear (think tank tops and babydoll nighties), as well as sassy bra-and-panty sets in a variety of color combos.
Check out some of our favorite pieces from the collection that any pregnant or breastfeeding mom could seductively sport to emphasize her goddess-like glow:
Amber Plum Maternity Nursing Bra ($34.99), and Signature You! Panty ($15.99)
Azalea Orchid Maternity Nursing Bra ($29.99), and Signature You! Panty ($14.99)
Rain Maternity and Nursing Tank Top ($39.99)
